mentionedBathroomindustry, many people's first reaction is: high profits, is a profiteering industry!

yes, it may be 5-10 years ago, dealers with a little business mind could make a lot of money, but now, the good times are gone forever! Behind the glamour of the market is the misery of a large number of dealers: they are busy working hard every day, and the running water on the books is good, but at the end of the year, as soon as the debts outside are paid off, they find that they have no money in their pockets. It's not bad, and most of the dealers have put their own labor into it!

what is the reason, letBathroomthe "sweet rice cake" in the past few years has become a "chicken rib" or even a "burden"?

bathroom industry profit analysis is only 5%?

reason is simple: operating expenses are too high! The dealer's net profit may be only 5%, always on the verge of survival and death! And do you know how hard they have paid for this 5% profit?

dealers still be alive five years from now?

the sanitary ware pattern in 2015 has undergone profound changes, many brands have gradually taken shape, and many monopolies have gradually emerged. The only thing that has not changed is the dealers who have not made a sound when they are dead.

Guangzhou is the toughest market in China. in guangzhouHomebuilding materials shopping malls are supported by factories. Less than 1/3 of them are really operated by dealers, and some of them do not pay rent. From last year to now, those who can survive in Guangzhou are also estimated to be the elites among the elite of home building materials dealers in the country. Wealth is being redistributed, factory brands have taken shape, and factories that have not formed brands are closing down.

distributors? Up to now, they are not ready. Why? Because many distributors still stay in the stage of choosing good brands and products, waiting for how much they can do. Many dealers have experienced this stage, but it is gone forever. Wealth is transferring, and dealers who can live to five years later are also transferring. In the future, the elimination rate of 1:5 or 1:10 may be happening. I have to ask the dealer, can you still live for five years?

, especially in sanitary ware producing areas such as Guangzhou, the rent of stores accounts for more than 25% of the turnover of many dealers, the salary of personnel accounts for 9-11%, the gross profit rate of goods is about 35%, but the net profit is not 5%. Such a high cost, such a low profit, how to live? Must learn to "settle accounts"!

, don't underestimate these two words. You can only survive if you can calculate a small account. There are many ways to survive.