sales channel is the bridge connecting the enterprise and the market. It can be said that the effective sales channel is the powerful "feet" of the product, which can help the product to the consumer side, and this "feet" is for each enterprise. cleverBathroomcompanies tend to understand that the more opportunities they have to engage with consumers, the more likely they are to have a larger market share. So, aboutBathroomindustry? Xiao Bian here to do a little analysis.

1. Comprehensive Building Materials Store

advantages:(1) comprehensive stores, sanitary products location, such as international brandsKohler,American Standardand Lejia mostly live in conspicuous positions such as the first floor; comprehensive stores have advanced management concepts, logistics, sales equipment and technology;

(2) has a reliable identification system and single product management and tracking system, bathroom products type perfect, comprehensive.Homestores, with the help of other brands of radiation, promote the sale of bathroom products;

(3) Supermarkets operate high-quality, environmentally friendly, energy-saving and safe building materials products.

disadvantages:(1) low price every day, not low price every day

ceramic bathroombuilding materials supermarkets are agents, which determine the price right to speak in the hands of agents. The operating methods of agents are very different, which determines the confusion of commodity prices.

(2) unified promotion, promotion is not unified

building materials supermarkets to attract customers is promotion. Due to different channels of commodity supply and different gross profit margins, it is difficult to make a unified promotion mode for regional commodities.

(3) unified service service is not unified

, due to the lack of professional after-sales service personnel, the after-sales service of many commodities depends on local agents, which makes it difficult to implement standardized service behaviors, and even belittles supermarkets in customers' homes.

(4) unified marketing, unified difficult to implement

, due to the identity of the commodities in the building materials supermarket and the commodity brands in the store and the roadside store, the building materials supermarket does not bargain, and other formats can bargain. It is difficult for consumers to feel the price advantage of the two sanitary products of the same brand.

2, traditional stores, building materials street

advantages:(1) transaction revenue. The advantage of a bathroom store is to open a store. As long as you choose a good store address, someone will enter the store immediately and pay attention to word-of-mouth marketing.

(2) Communication between the parties. When opening a bathroom store, communicating with customers is face to face. Any problems can be dealt with immediately on the spot, and customers can see the status of the store. of the exhibition hallbathroom cabinet,Bathtuband other products at a glance.

(3) bathroom quality and post-maintenance services have to take care.

disadvantages: the future is not only bathroom, and even the entire building materials industry channel change development trend. Status quo: terminal "hardware" competition such as location, area, decoration and other competition has been very fierce, reached a white-hot. However, the management awareness of circulation brands is still very weak, and the degree of chaining is low. "Software" such as personnel quality, shopping guide service level, store management level, brand communication and marketing level are uneven.

3, engineering direct sales

advantages: international sanitary ware brands often adopt strategies. as new brands, brands lack both market awareness and customer resources. how to open the middle and high-end hotel engineering market?

China's domestic high-end hotel project procurement will generally take the way of project bidding, that is, by the manufacturer bidding, the purchaser to determine the bid, sometimes larger project procurement projects also need the approval of the hotel's superior department. In the bidding of medium and high-end hotel projects, the people who generally play a decisive role are the boss of the hotel in charge of purchasing, the head of the purchasing department of the hotel or decoration company, and the decoration designer. In the process of project bidding, in addition to the project quotation, product function, after-sales service and industry brand are also important factors affecting the final bid of the project.

disadvantages:(1) most engineering building materials enterprises have too much short-term behavior. First of all, in order to expand sales in a short period of time, we will not hesitate to pay a huge price, use huge social relations, and even adopt some unfair competition methods to find owners for our products. We often adopt a policy of repudiation to competitors, and arbitrarily exaggerate our products. Expand, deliberately conceal its shortcomings.

(2) Most engineering building materials companies are keen on high profits. From the perspective of modern business philosophy, this is an immature performance. High profits will inevitably attract many competitors to join, leading to vicious competition.

4, decoration company direct sales

advantages: when the owner decorates the house, the first contact decoration company generally chooses the bathroom products and the decoration style of the whole room. Choose decoration companies generally trust designers to launch a package of products, a variety of model rooms, all kinds of materials. Compared with other building materials supermarket and building materials street model, first-hand contact with the source of demand, it is more advantageous in sales.

Disadvantages: For making models in decoration companies, because good products are expensive and cannot be made with packages, the samples are basically cheap products, which do not reflect the brand value of sanitary ware. Moreover, the settlement method is also more troublesome, the phenomenon of monthly settlement has become the norm, the risk is relatively large.